Unique, Stylish, New . Lack of long-term objectivity, flexibility, and creativity are a few of the reasons why a company might move away from: A company that uses an in-house agency might turn its advertising and promotion tasks over to an outside agency to: Which of the following statements about the U.S. advertising agency business is true? B) They are headed by a media buying director. Which Of The Following Statements About Innovation Is True? I made edits of my favorite pictures and eventually created a line of cards called #seenonmyrun. Under a decentralized system, the advertising department is generally a part of _____ department. The agency is using a _____ organizational system. D. They have an inherent disadvantage of being cumbersome and time-consuming. However, each brand may compete against other brands in the same company. The central goal of productive media planning should be to enhance frequency rather than reach. • 14 die set • Largest die 14.5 x 14.5 cm, Largest decorative die 14.0 x 14.0 cm, Greetings 2.6 x 2.8 cm. A major reason why some companies choose to use an in-house agency is to: Which of the following is an advantage of an in-house agency? This show would focus more on smaller aspects of games and the gaming community. Organizations that specialize in the creation of interactive media such as CD-ROMs, kiosks, and web sites are known as: To implement BMW's new branding campaign, the decision was made to use short digital films and to create a Web site where consumers could view the films. When a _____ is used, most of a company's advertising and promotional activities will be the responsibility of the advertising manager. Which of the following statements is true about agency commissions? This is an example of a(n) _____ compensation system. Company A is a(n): Direct-marketing agencies, sales promotion agencies and public relations firms are examples of: _____ perform specialized functions that the various participants in integrated marketing communication process use in planning and executing advertising and other promotional functions. B. Company A has hired company B to take care of its advertising needs. (p. 87) A(n) _____ is an agency that specializes in and provides only creative services. Which of the following statements is true about the role of top management in the advertising and promotion decision making process? Which of the following statements is true about advertising agencies? (p. 87) Creative boutiques are agencies that: 62. Which of the following statements about the role of ad agency media departments is true? Which of the following is true of a creative boutique? Which of the following statements about creative boutiques is true? His job profile includes gathering information relating to the client's product and service that can be used in the development of the creative strategy. In 2019, I attend a true crime podcast event. it gives employees opportunity to develop expertise in servicing a variety of accounts. They communicate using press releases, websites, and package designs. (L03) 15.Discuss the changing role of account representatives in advertising agencies. All company A has to do is provide its products and funds to company B to execute its advertising requirements. Which of the following describes a limitation associated with the decentralized organizational structure for advertising? An advertising agency that wants its employees to develop expertise in servicing a variety of accounts should use a(n) _____ structure. A major argument put forth by defenders of the commission system is that a commission: Critics argue the use of _____ can encourage agencies to ignore cost accounting systems and avoid media such as direct mail and sales promotions. This is because of their size and their focus in the market. The role of the advertising department in a company using a decentralized product management system is to: In a decentralized system of advertising organization, the responsibility of planning, implementing, and controlling the marketing program for an individual brand belongs to the: Individuals who have the responsibility of coordinating efforts of various product or brand managers for a particular product class are known as: A _____ advertising organizational system has the advantages of concentrated managerial attention, rapid response to problems, and increased flexibility. B. Find guides to this achievement here. _____ are drawings that show what the print ad will look like and from which the final artwork will be produced. D. Entails fewer layers of management. Its market research would have been conducted by a(n) _____, and its packaging changes would have been done by a(n) _____. Shop Your Style . ... which of the following best defines creative strategy? Which of the following statements is true of the effects of reach and frequency of a media vehicle? C) They have lesser access to creative talent. A boutique (French: ) is "a small store that sells stylish clothing, jewellery, or other usually luxury goods". These firms are small and they cannot have the finance departments and management executives. A true creative hero.” Emma Carroll, author of Letters From The Lighthouse, also remembered Kerr at the Hay Festival, saying: “Hearing her talk … Some agencies prefer, the departmental system because it gives employees the opportunity to develop expertise in servicing, With respect to the types of organizational structures, many advertising agencies prefer the group. Probably the most effective way for an agency to acquire new business is through: _____ are agencies that specialize in offering services, such as database management, and the ability to create, produce, and disseminate direct mail and other types of communications that go straight to target customers. In this post, we have gathered a list of 120+ Boutique slogans being used by existing boutiques all over the world for your inspiration. it allows the creative team and the media team to work together as a group. Which of the following is the amount of client money that agencies spend on media purchases and other equivalent activities? Which of the following is true about the functions of the advertising manager in a centralized system? The _____ department coordinates all phases of production to ensure the proper progression of the advertisement. Which of the following is true of creative people and thinking? The city is reeling after officers shot … Which type of specialized service would have most likely coordinated a program to allow consumers to mail in UPC codes from three Reynolds products to receive a free Blockbuster movie rental? During a merger or acquisition of the agency by some other larger agency, the main reason for the discontinuation of the agency-client relationship is: Which of the following statements is true about speculative presentations? They generally have media, research and account planning capabilities. We cra… Encourages company employees to exercise initiative and act responsibly. following creative writing; There are a number of different following creative writing methods of setting a match ablaze and come up with story ideas Creative writing can be immensely rewarding both personally and professionally. From the perspective of a promotional planner, the primary purpose of most media is to: A(n) ______ primary function is to provide information or entertainment to its audience. Which of the following statements is true about advertising agencies? Package design firms, market research companies, photographers, and printers are examples of: National Fruit Company makes "WhiteHouse" apple juice. A _____ audit of an agency focuses on factors such as costs, expenses and payments to outside suppliers while a _____ audit focuses on factors such as the agency's efforts in planning, development and implementing the advertising program. He has to collect information from various other departments in the firm to gain a better understanding of the client's target audience. Course Hero is not sponsored or endorsed by any college or university. They lack media, research, and account planning capabilities. The parts of this structure are called on as needed to perform their particular specialty and serve all of the agency's clients. Together, we’ll hone in on your distinctive aesthetic, creating your trademarked experience dripping with your brand’s personality. Why would General Motors switch to an incentive-based compensation system with several of its agencies? Company A used to rely on outside advertising agencies for its advertising needs but since it is a global company, it is now worried that using external agencies may lead to non-consistency of its brand image. Which type of ad agency is most likely to assist the client in areas such as marketing strategy and research, campaign planning and execution, and media planning and buying? So far, I have written 4 stories from the prompts. _____ are the individuals who conceive the ideas for the ads and write the advertising message. Which of the following is true about integrated services? A. Your fashion Defines you . Which advertising organizational system is PrimeTime following? B. Innovation Involves Using New Knowledge To Transform Organizational Processes Or Create Commercially Viable Products And Services. Which of the following statements explain why an organization would want to use an external advertising agency? Creative boutiques are agencies that: Which of the following statements is true about creative boutiques? C. Spurs new ideas and creative thinking. The DDB Needham advertising agency receives compensation from its clients based on their sales and market share performance. 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